In this case study, an auto service chain uses Test & Learn® to measure the profit impact of extending operating hours and targets rollout to highest response dealerships, generating $2.5MM in incremental profit.

The Company

A leading auto service chain

The Challenge

The company sought to understand if opening its service centers two hours earlier on Saturdays would generate a sufficient increase in sales to offset the associated costs and turned to APT for answers.

The Results

A network-wide rollout of the hours change would have caused a decline in profits, but by employing a Test & Learn®approach, the client limited implementation of the change to the locations predicted to respond best. Targeting the operating hours change to the right service centers resulted in a $2.5MM profit improvement for the program.

Download this Case Study

By clicking download, I am requesting that APT (a Mastercard Company) send me information about business products and services. I acknowledge and agree that my personal data may be processed in accordance with APT's Privacy Notice and Terms of Use.

Download the full case study to learn more.