A leading automaker used APT Test & Learn® to measure the impact of its dealer cash incentive program, identify the optimal incentive structure, and target the program to top response dealerships.

The Company

A top ten auto manufacturer

The Challenge

The automaker often deployed incentive programs to its dealerships, but given the inherent variability in its daily vehicle sales, struggled to understand their effectiveness. The company turned to APT Test & Learn® software to understand the incentive program’s net profit impact and how it could be optimized.

The Results

Test & Learn® measured the true impact of the program and generated a tailored and targeted rollout strategy, identifying an opportunity to increase the value of this incentive program.

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