An insurer made changes to its policy pricing and used APT software to understand the impact of these changes and further optimize its rate setting strategy.

The Company

An insurance provider selling policies through a network of thousands of agents.

The Challenge

The insurer struggled to isolate the impact of its policy rate changes on premiums and attrition, due to inherent biases between territories with a rate change and the rest of the network. The company turned to APT to measure the impact of these price changes and to improve the profitability of future rate changes.

The Results

Test & Learn® analysis identified opportunities to separate new business rate changes from rate changes to existing policies to optimize strategy and create significant incremental profit.

Download this Case Study

By clicking download, I am requesting that APT (a Mastercard Company) send me information about business products and services. I acknowledge and agree that my personal data may be processed in accordance with APT's Privacy Notice and Terms of Use.

Download the full case study to learn more.