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5 Keys to Building a Smart Omnichannel Strategey
Understand Your Customer
Establish a central system to aggregate data and uncover transaction-level insights across purchase channels.
Design Scientific Tests
Design tests in a way that maximize confidence in the results while minimizing costs.
Measure Incremental Impacts
Isolate the incremental impact of each program across all channels to get the full picture.
Target Most Profitable Segments
Identify the key drivers of performance for each program to predict which additional stores or customers will respond best.