Omnichannel Playbook

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5 Keys to Building a Smart Omnichannel Strategey

Understand Your Customer

Will this experiment answer an outstanding question about a specific action we are considering?

Design Scientific Tests

Is there buy-in across the organization that we will act on the results of the experiment?

Measure Incremental Impacts

Can we feasibly conduct this experiment in a way that will answer our business question?

Target Most Profitable Segments

Identify the key drivers of performance for each program to predict which additional stores or customers will respond best.

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