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5 Keys to Building a Smart Omnichannel Strategey

checkbox Understand Your Customer

Will this experiment answer an outstanding question about a specific action we are considering?


checkbox Design Scientific Tests

Is there buy-in across the organization that we will act on the results of the experiment?


checkbox Measure Incremental Impacts

Can we feasibly conduct this experiment in a way that will answer our business question?


checkbox Target Most Profitable Segments

Identify the key drivers of performance for each program to predict which additional stores or customers will respond best.



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