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5 Keys to Building a Smart Omnichannel Strategey

checkbox Understand Your Customer

Establish a central system to aggregate data and uncover transaction-level insights across purchase channels.

            

checkbox Design Scientific Tests

Design tests in a way that maximize confidence in the results while minimizing costs.

            

checkbox Measure Incremental Impacts

Isolate the incremental impact of each program across all channels to get the full picture.

            

checkbox Target Most Profitable Segments

Identify the key drivers of performance for each program to predict which additional stores or customers will respond best.