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Five Keys to Smart Business Experimentation
Will this experiment answer an outstanding question about a specific action we are considering?
Is there enough buy-in across the organization that we will act on the results of the experiment?
Can we feasibly conduct this experiment in a way that will answer our business question?
Can we conduct this experiment in a way that will lead to reliable results?
Can we refine the rollout of the program in a way that will maximize the value?