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Five Keys to Smart Business Experimentation

checkbox Purpose

Will this experiment answer an outstanding question about a specific action we are considering?

checkbox Buy-In

Is there enough buy-in across the organization that we will act on the results of the experiment?

checkbox Feasibility

Can we feasibly conduct this experiment in a way that will answer our business question?

checkbox Reliability

Can we conduct this experiment in a way that will lead to reliable results?

checkbox Value

Can we refine the rollout of the program in a way that will maximize the value?

Read how Fortune 500 companies are using this process to drive
innovation and profitable growth.