A retailer leveraged Test & Learn® to optimize its ship-from-store strategy, generating incremental sales and less inventory build-up.

The Company

A leading retailer with several hundred stores

The Challenge

The company traditionally used its in-store inventory to fulfill online orders, but management thought this ship-from-store program may actually be hurting sales by causing out-of-stocks for in-demand products.

The retailer turned to APT to determine whether their inclination was correct.  

The Results

With insights from APT Test & Learn®, the retailer was able to identify opportunities to refine the program and target it to the stores predicted to respond most profitably—significantly increasing the program’s profitability.

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