A top telecommunications provider tested how digital advertising impacted in-store sales.  

The Company

A wireless provider who wanted to quantify the impact of their paid search ads on in-store sales

The Challenge

Running this omni-channel analysis was challenging, especially because the paid search ads were implemented across the provider’s entire network, leaving no baseline for comparison.

The Results

The client used APT’s Test & Learn® software to design and analyze a heavy-up of their paid search ads. The software isolated the impact of the heavy-up and determined the markets where the client should invest more in digital ads, helping them significantly improve their ROI.

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