A leading wireless provider used APT’s Test & Learn® software to refine and target their promotional offers.

The Company

A leading wireless provider offering a $150 discount to new subscribers 

The Challenge

The management team was having a difficult time understanding whether the promotion was attracting incremental activations, or if most of the customers redeeming the discount were going to sign up anyway.

The Results

The client used APT’s Test & Learn® software to measure how many incremental activations were driven by the promotion, and determine where they should offer it going forward. The software’s recommendations helped them double the ROI of the promotion.  

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