A top 5 US cable company used Test & Learn® to identify the optimal contract price for each customer after their introductory promotions expired, driving $50MM in profits. 

The Company

A top 5 US cable company

The Challenge

The company suspected that they were leaving money on the table by not maximizing their post-promotion pricing, but they weren’t sure how to identify the optimal price adjustments.

The Results

APT’s Test & Learn® software helped them identify the right pricing tier for each customer segment, to maximize revenue while simultaneously reducing churn. The software’s recommendations generated $50MM+ in annual incremental profits.

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