A leading US retailer wanted to understand the effectiveness of its promotions by department over the past year. Specifically, the retailer wanted to evaluate its housewares promotional strategy and sought to understand key questions, including:
1. Which categories were the most effective when promoted?
2. Within the highest-performing categories, which promotions were the most effective?
3. Where should they focus within the best housewares categories?
4. Where are there missed opportunities within housewares?