See how a B2B service provider used a test vs. control approach to measure and refine a new pricing strategy, driving $13MM in incremental annual revenue

The Company

A B2B service provider with $10B+ in annual revenue

The Challenge

Some executives suspected that the organization was giving away too many discounts, and that they were often larger than necessary. However, without a robust analytical approach, it was difficult to understand how price increases impacted performance.

The Results

Armed with the findings from APT’s software, Management confidently rolled out a new pricing strategy. The organization implemented gradual price increases, using APT’s recommendations to target the right customers with the optimal price increase magnitudes and frequencies.

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