Learn how a leading consumer packaged goods company used Test & Learn to identify the most effective channel for driving sales from an in-store fixture, which generated over $1MM in incremental sales.

The Company

An international category leader

The Challenge

The CPG needed to evaluate its in-store promotional levers, such as signs and coupons, that would most successfully increase awareness of their new fixtures and drive incremental sales.

The CPG turned to APT’s Test & Learn software to determine the effectiveness of the in-store promotions. 

The Results

Based on the results, the CPG developed a highly tailored rollout strategy that optimized both in-store promotion decisions and multi-channel marketing techniques, which generated over $1MM in incremental sales.

Download Case Study

By clicking download, I am requesting that APT (a Mastercard Company) send me information about business products and services. I acknowledge and agree that my personal data may be processed in accordance with APT's Privacy Notice and Terms of Use.

Download the full case study to learn more.