Learn how a leading consumer packaged goods company collaborated with one of their major retail partners to evaluate and optimize a new merchandising display.

The Company

A leading consumer packaged goods company

The Challenge

The company wanted to test a new display with one of their retail partners in order to determine how long it would take for an investment in the displays to pay back.
The company and one of its leading retail partners looked to APT’s Test & Learn software to provide objectivity and transparency in the test design and analysis.

The Results

The CPG and retailer targeted the new display only to stores where it would be most effective. The CPG and retailer also established greater trust through the transparency provided by Test & Learn.

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