A major card issuer worked with APT to rigorously test the impact of different reward offers on customer spend and engagement to understand if Double Rewards Points or Cash Rewards would be more profitable.

The Company

A major card issuer

The Challenge

The card provider frequently introduced different reward offers in an effort to increase customer spend and engagement, but management was unsure whether Double Rewards Points or Cash Rewards would be a more profitable strategy.

The Results

Using APT, the client identified Double Rewards as the more profitable strategy and rolled it out to ROI-positive customers, generating $3.6MM annually in incremental profit.

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