A bank regularly conducted direct mail cross-sell campaigns but failed to isolate their incremental impact on key performance metrics. It turned to APT's software to better tailor and target offers going forward.

The Company

A prominent U.S. regional bank

The Challenge

Management wanted to launch a campaign aimed at Money Market customers to cross-sell credit cards, but was unsure how to most effectively target their efforts.

The Results

By tailoring the program and targeting customers most likely to respond best to the offer with APT, the bank improved profits by $3.8MM.

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