A leading bank needed to understand the impact of new branch technology on customer behavior. Management chose APT's Test & Learn® software to analyze the impact of increased automation on branch performance and customer behavior.

The Company

A leading retail bank with a vast network of branch locations

The Challenge

The bank needed to understand the impact of new branch technology on customer behavior. Its goal was to improve customer service, but management was concerned that increased automation would decrease cross-sell and up-sell opportunities.

The Results

Test & Learn® showed that the program caused minimal disruption to new account generation, which was outweighed by cost savings. The bank rolled out the new technology with confidence.

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