A top US bank turned to APT's Test & Learn® software to help measure the in-branch impact of online ads. APT's software showed that the ads were substantially more effective in certain types of markets than others.

The Company

A top 10 US bank

The Challenge

The company was interested in using digital media to drive new customer acquisition, but was unsure of ROI.

The Results

APT informed a targeted rollout of the program to 20 markets projected to respond profitably, driving $10MM in incremental annual profits.

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