An automaker used Test & Learn® to test two versions of a dealer incentive program and target rollout of the best version to the most profitable dealerships, generating an $8MM incremental profit opportunity.

The Company

A top ten auto manufacturer

The Challenge

The automaker often deployed incentive programs to its dealerships, but given the inherent variability in its daily vehicle sales, the automaker struggled to understand their effectiveness. The company turned to APT's Test & Learn® software to understand the incentive program’s net profit impact and how they could optimize it.

The Results

Test & Learn® measured the true impact of the program and generated a tailored and targeted rollout strategy identified an opportunity to increase the value of this incentive program.

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