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the 5 top insurance trends
More than just a buzzword, InsurTech - the application of technology to traditional insurance practices - is impacting stakeholders across the industry.
As new entrants gain a following with their simpler offerings, more traditional players are likely to explore ways to refine their product offering, fee structures, and marketing to compete.
Stemming from an interest in behavioral science and social networking, gamification in insurance seeks to introduce elements of competition and teamwork to encourage desired agent behavior.
Newcomers and traditional insurers alike are focused on how to optimize the activities and priorities of their field force.
Some carriers are relying on in-person events and call center outreach to build trusted relationships, while others look to direct mail and digital campaigns to unlock upsell and cross-sell opportunities.