Learn how one restaurant chain used Menu Analyzer to reinvent their menu by conducting
an extensive analysis of which items to promote, improve, and remove to drive guest
loyalty and profits.

The Company

A leading restaurant brand

The Challenge

Having relied on less comprehensive approaches to menu changes in the past, a leading restaurant chain wanted to bring a guest-oriented, data-driven perspective to this critical process.
The restaurant turned to APT to determine the best menu innovation strategy.

The Results

APT enabled the restaurant to learn where to remove, re-formulate, and innovate on the menu. The menu was rewritten to focus on items with the highest total value.

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