Restaurant Case Study

The Company

A leading national restaurant chain

The Challenge

The restaurant launched a “Seniors Night” promotion in a subset of locations, but they were unsure whether the promotion drove incremental transactions or simply gave away money to guests who would have purchased anyway.
 
The restaurant turned to APT’s Test & Learn® software to evaluate the impact of this promotion.

The Results

Analysis in APT ended the internal debate about the success of the program, determining that a targeted rollout would generate $4MM in incremental profits.

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