A leading airline ran a Spend for Status campaign for select co-brand cardholders and used APT Test & Learn to target the promotion to customers predicted to respond best.


checkbox Company

A leading airline with a large loyalty program

 

checkbox Challenge

The airline saw declining loyalty and co-brand engagement with an important subset of customers and needed to target these customers with re-engagement offers to drive spend.

 

checkbox Measure Incremental Impacts

The airline used Test & Learn to accurately isolate the impact of a Spend for Status campaign for customers who recently had their status downgraded. APT’s targeted rollout strategy improved program revenue by $1.4MM.

 

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