A leading global airline
The company introduced a new inflight service model for flight attendants in a subset of its flights, and wanted to answer two key questions: Does the change drive an increase in revenue? Is passenger satisfaction improved? The airline turned to APT to help answer these questions.
With Test & Learn®, the airline was able to determine on which types of flights and with which types of customers the new service model drove revenue and passenger satisfaction improvements. These insights enabled the airline to prioritize rollout to the flights predicted to respond best to the program.