This case study describes how a leading automotive digital marketing provider used Test & Learn® to accurately attribute increases in car sales to their subscriptions to its online listing services.

The Company

A leading automotive digital marketing provider

The Challenge

The company wanted to confidently attribute car sales to its online listings to prove the value of its services to its dealership customers and justify their investments.

The Results

The digital marketing provider used APT Test & Learn® to identify past occurrences where dealerships subscribed to a subset of their products and, separately, occurrences of dealerships cancelling their subscriptions with the company. The company then used APT's software to analyze these events and accurately quantify the sales impact of a dealer adding or cancelling their services.

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